SIGNAL · ISSUE #01 · 04 June 2026
FIELD REPORT / BOSTON / IBM THINK 2026

Two hours that changed the room

Inside Straker's standout moment at IBM Think 2026 — and why the strategic backdrop matters more.

Boston, May 4–7. Five thousand attendees, eighty countries. IBM Think 2026 framed this moment as “Day Zero” of the enterprise AI race. Straker was there at IBM Japan’s invitation, alongside 250 of Japan’s leading enterprises.

The standout was a live demonstration of AI dubbing technology in a real world scenario. At 10:30am, IBM’s Kareem Yusuf delivered the partner keynote in English. By 12:30pm we’d presented the same keynote — fully translated and lip-synced — in Japanese to the IBM Japan delegation.

When IBM’s Ken Murasawa revealed Straker had built it, the room turned.

“More natural than any interpreter we’ve used.”

Distributors approached us mid-event. Executives opened doors.

The headline outcome is bigger than any single meeting: our AI Dubbing Agent will run inside IBM watsonx Orchestrate — plugging Straker directly into IBM’s enterprise customer base. Orchestrate becomes our distribution layer, turning the platform enterprises already rely on into the route by which they access Straker’s technology.

It places us exactly where the Day Zero race will be won — in domain-specific AI, built into workflows and embedded in platforms customers already use.

Day Zero suits us.


Day One · The demo, beat by beat

See it for yourself

Two hours. Two languages. One keynote.

Watch the demo
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